SO/ Ras Al Khaimah: A Bold New Statement in All-Inclusive Luxury

🌟 Introduction

There’s a new star rising on Ras Al Khaimah’s breathtaking coastline — SO/ Ras Al Khaimah, the latest jewel in Ennismore’s ALL Inclusive Collection. Designed to push boundaries and elevate the idea of modern luxury, this upcoming resort isn’t just about an escape — it’s about living boldly, beautifully, and fashionably.

Set to open later this year, SO/ Ras Al Khaimah promises to bring together high-end design, curated dining experiences, and immersive leisure moments that cater to today’s style-conscious traveler.

✨ A Fashion-Forward Concept

Known for its avant-garde design philosophy, the SO/ brand has always stood out in the world of hospitality. Each property reflects the spirit of its destination — and Ras Al Khaimah, with its golden dunes and serene beaches, offers the perfect canvas for a chic and modern resort experience.

From sleek architecture to statement interiors, every detail at SO/ Ras Al Khaimah is being crafted to mirror fashion, art, and culture, transforming the resort into a visual masterpiece.


🍽 Exceptional Dining, Elevated Experiences

SO/ Ras Al Khaimah isn’t just about where you stay — it’s about how you experience life. Guests can expect:

• World-class restaurants and bars, curated by top chefs and mixologists.
• Immersive culinary journeys that celebrate global flavors with local flair.
• Luxury wellness and leisure experiences that combine relaxation and style.

Whether it’s a sunset dinner by the beach, a vibrant cocktail evening, or a laid-back brunch — every moment here will be about savoring the extraordinary.

The resort marks a major milestone in the evolution of the ALL Inclusive Collection by Ennismore — one that merges lifestyle luxury with inclusivity.

This isn’t your traditional all-inclusive experience. It’s modern, design-led, and fashion-inspired. SO/ Ras Al Khaimah is setting a new global standard by offering not just accommodation and dining, but an immersive lifestyle — where art, fashion, and hospitality coexist seamlessly.

🏝 Why Ras Al Khaimah?

Ras Al Khaimah has rapidly become one of the UAE’s most sought-after destinations, known for its natural beauty, adventure offerings, and cultural charm. The arrival of SO/ Ras Al Khaimah adds another layer of luxury to this stunning emirate — appealing to both domestic travelers and international guests seeking an all-inclusive experience unlike any other.

From desert adventures to pristine beaches, the resort’s location offers the perfect balance between serenity and sophistication.